Extremism Assessment Series: The Proud Boys

• The Proud Boys participate in semi-organized violence, typically associated with political protests
• The group has been directly and indirectly linked to several other alt-right, neo-Nazi, and white nationalist groups
• As the 2020 election cycle ramps up, anticipate further street-level violence in furtherance of fringe political groups, including The Proud Boys

Summary of Extremist Narrative

The Proud Boys are a western chauvinist group that believes that white males are being unfairly targeted in an age of political correctness. The group is openly anti-Islamic, stating that western society and the values of Islam are incompatible. Members of the group speak out against what they call a society based around political correctness. While the group states that any male, regardless of race or sexual orientation can join, their apparent participation alongside far-right, white nationalist, and neo-Nazi groups at political protests leads to questions as to how genuine such a rule is. Fighting is considered a normal life occurrence for a Proud Boy. Going back to their anti-political correctness rhetoric, The Proud Boys believe that fighting is a necessary activity in which males should engage to avoid becoming less of a man. The group has declared on their website that they are anti-Drug War, Pro-Free Speech, Pro-Gun Rights, and even anti-Racist.

History of The Proud Boys

The Proud Boys were founded in 2016 by Gavin McInnes. The group originally formed during the political turmoil surrounding the 2016 presidential election and was viewed by some on the right as a conservative response to far-left organizations such as ANTIFA. Regardless of exactly how the idea to form the group had come to fruition, The Proud Boys have been engaged in violent political protests across the United States since the 2016 election cycle.

According to the rules and regulations of the group, any man – regardless of race or sexual orientation – can become a member, as long as they do not view the while male as the problem for the issues of modern society. The group believes that women should return to more traditional roles within society, bringing about claims that the group is misogynistic. There does exist a Proud Boys’ Girls, but this is a secondary organization that falls below the male section of the group.

While the group has often shown support for Republican political figures, the group believes in more libertarian ideals. As the group identifies a western chauvinist movement, it views itself inherently at odds with Islam and its leaders have openly expressed criticism of the faith since the groups’ inception.

The Proud Boys have been willing participants in violence at a number of prominent and controversial sites across the United States from Charlottesville to Portland. These sites have observed extremist violence, with The Proud Boys contributing to the chaos.

Current State of The Proud Boys

The group has been ripe with controversy, often related to alt-right members and their association with alt-right groups, neo-Nazi groups, and white nationalist groups. Despite their attempt to label themselves along libertarian political ideals, the group is often now associated with neo-Fascism. This has created a bit of an identity crisis amongst less hardened members and will likely impact their ability to draw followers to protests in the next election cycle.

Social media metrics of the group online represent a significant online following. At the end of 2017, the Facebook and Twitter pages for the group both had over 20,000 followers. It is important to note that this does not necessarily represent figures who actually engage in political protests, nor those who may or may not carry out an act of violence in furtherance of the group.

The Proud Boys have often rejected claims that they are ‘extremist’ in nature, despite their participation in violence during political protests. Some reports have indicated that the FBI is considering the organization as an extremist group, one that has direct ties to white nationalism. In its current state, The Proud Boys are relatively organized, with an apparent organizational structure and chapters. Those members who travel to protests likely represent small cells within the overall organization that have their own hierarchy.

Prominent Sites of Operation

As a national organization, The Proud Boys can be found anywhere a large political protest is anticipated. From major cities to college campuses, physical altercations between The Proud Boys, far-right groups, far-left groups, and ANTIFA will remain commonplace throughout the 2020 election cycle.

Recruitment Methods

 There are several steps to joining the Proud Boys. As a first degree member, a would be Proud Boy must declare “I am a western chauvinist, and I refuse to apologize for creating the modern world”. This is usually via video on a social media account linked to The Proud Boys. The second degree entails the individual enduring a physical beating until they are can state the name of five breakfast cereals. An odd initiation that is similar to the ‘jumping in’ phase of joining many street gangs. The third degree can only be completed after the individual completes the first two, and has demonstrated their commitment to the group. The third and final degree is completed with a Proud Boys Tattoo.

The recruitment methods employed by The Proud Boys are not limited to a specific area, however have been known to recruit individuals that are in areas of ongoing protests, such as the Pacific Northwest.

Image Credit: Proud Boys logo as found on their website.

The Extremism Assessment Series is an initiative of Rise to Peace’s Domestic Counter Terrorism Program. It seeks to provide short educational pieces highlighting groups or social movements linked to extremist ideologies and/or tactics. Check back for new additions to the series.